• Embracing Holistic Marketing Solutions: Lantia recognised the opportunity to enhance its marketing approach by developing a cohesive and integrated strategy. This new vision aimed to ensure consistency and effectiveness throughout the marketing lifecycle, from campaign management to lead nurturing and customer experience.
• Enhancing Team Efficiency: Lantia embraced the opportunity to enhance productivity and effectiveness by developing and implementing uniform procedures across multiple teams, addressing previous inefficiencies and inconsistencies in task execution.
• Creating a Unified IT Landscape: Lantia took proactive steps to create a unified IT infrastructure, enhancing communication and eliminating data silos. This initiative improves data retrieval and analysis, reduces the risk of errors, and lowers IT maintenance costs.

LANTIA revolutionised its operations by implementing Realpad, a sophisticated CRM system tailored for the real estate industry. Realpad provided a unified platform to streamline marketing efforts, enabling personalised customer journeys and effective lead nurturing. The CRM also serves as a central repository for all data, eliminating silos and enabling a holistic view of customer interactions. This integration facilitated improved communication, data analysis, and decision-making processes. By leveraging advanced CRM features, LANTIA not only addressed its initial challenges but also laid the groundwork for sustainable growth and customer satisfaction

Realpad was selected for its unique capabilities tailored to the real estate sector, including its intuitive user interface, integration opportunities with external marketing tools, and data analytics features. Here are the key reasons why Realpad stood out as the optimal choice for LANTIA:

• Industry-Specific Features: Realpad is designed with the real estate industry in mind, offering tools that directly address the sector's unique challenges, such as lead tracking, task management and customer engagement metrics. This specialisation ensures that LANTIA can manage its portfolio more effectively, from initial lead capture to warranty claim management.
• Integrated Marketing and Communication: The CRM's seamless integration with platforms like Mailchimp enhances LANTIA's ability to communicate with customers. By ensuring the export of leads to Mailchimp, LANTIA can run targeted email campaigns, improving brand awareness, engagement, and ultimately, conversion rates. This integration ensures that LANTIA stays at the forefront of its customers' minds, building a stronger brand presence in a competitive market
• ‍Data Centralisation and Analytics: Realpad centralizes data from various sources, eliminating silos and providing a 360-degree view of customer interactions. This consolidation allows for more informed decision-making based on real-time data, enabling LANTIA to quickly adapt to market trends and customer preferences..